10 Things a Seller Might Say to His Realtor®...
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10 things a seller might say to his realtor who asks him to discount the asking price on his home 10% for a 10-day period:
(1) I thought you told me we priced it right to begin with.
(2) You want me to reduce the price when you’re not willing to reduce your commission.
(3) If we lower it 10% and it doesn’t sell in the 10 days, isn’t it dumb to put it back at the original price?
(4) I was hoping you had my best interests in mind versus your bottom line.
(5) Will we have to negotiate below the 10% discount?
(6) Are you working for a discount brokerage?
(7) I’ve already lost ½ my equity, now another 10%?
(8) Does 10% discount imply a defective home?
(9) Does 10% discount imply a defective agent?
(10) You’re fired.
(1) I thought you told me we priced it right to begin with.
(2) You want me to reduce the price when you’re not willing to reduce your commission.
(3) If we lower it 10% and it doesn’t sell in the 10 days, isn’t it dumb to put it back at the original price?
(4) I was hoping you had my best interests in mind versus your bottom line.
(5) Will we have to negotiate below the 10% discount?
(6) Are you working for a discount brokerage?
(7) I’ve already lost ½ my equity, now another 10%?
(8) Does 10% discount imply a defective home?
(9) Does 10% discount imply a defective agent?
(10) You’re fired.
Labels: lake tulloch real estate, mother lode real estate, real estate lake tulloch, real estate sonora, real estate tuolumne county, seller, sonora real estate, twain harte real estate
6 Comments:
Pricing is the most important issue in getting property sold today. Great post.
This is such a funny post--what lots of sellers think but don't necessarily verbalize!
You forgot #11: NO. Any other things the seller might say after that would probably be NSFW.
so funny and so true
Perhaps a reference to Coldwell Banker's Nationwide 10 Day Sale? Results were positive from all accounts we heard here in central Ohio however our reduction was a more manageable 3%. Prices are much lower here.
Fact remains, if Sellers want to sell in this depreciating market, they must find a price that creates a perception of value to today's buyers. Their "loss of equity" or original asking price has nothing to do with it's market value.
Certainly Response #1 is always a possibility whether you ask for a price reposition or not. But then, not getting it sold is the same thing as being fired without the wait, isn't it?
Hmmm. You pretty much have nailed it with those 10 things. The idea of the CB 10-Day Sale is intriguing, but as a seller, I'm not sure how I'd feel about it. By doing a temporary sale wouldn't we be telegraphing to potential buyers and Realtors that we could go that much lower, even after raising our prices again after the sale? (wait, does that make sense?) I think that CB might have a bigger hit if they offered a sale on Realtor commissions for 10 days...
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