Home-Buyers' Social Media Use is on the Rise [infographic]

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Buyers' Social Media Use Is On The Rise

From searching for home-buying tips to looking for an agent referral, buyers are increasingly using social networking tools to aid in the home-buying process.

Percentage of California buyers using social media:

2014: 77%
2013: 75%
2012: 60%
2011: 52%

What are they using it for?

44% Buying tips, suggestions from friends
44% Neighborhood info from friends
42% Agent's Facebook page
35% Agent referrals
23% Home-buying info
23% Neighborhood profiles
20% Agent's YouTube

(To view this infographic on its original site, click here.)