This blog post is the first of what will be a monthly series where I'll pass on some information of interest that you may not get the opportunity to see otherwise. Take a moment to check out the two articles, open house alternative web technology and real estate video below (via the live links). I believe it'll be worth your while.Market Is Changing, Not Dying from Inman News. A letter to the editor that stresses a "can do" approach to doing real estate in challenging times.
Why Your Advertising Never Works (And What To Do About It) from the Real Estate Marketing Blog. Emphasizes the importance of testing your approach to print and email advertising so that you don't continue to waste money on what isn't working.
OpenHome247 is a website where real estate agents can create open houses online. In a day of declining attendance at traditional open houses, this may be just the answer you're looking for.
How Real Estate Works (in Today's Market). Another agent's creative approach to promoting his business (note: viddler is another cool video-sharing alternative to youtube):
(The author of the Sugar Pine Realty blog does not necessarily endorse or disapprove of the thoughts included via the above links.)
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