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Wednesday, November 09, 2011

One of the Best Things That's Worked For Us on Facebook

I offered the following comment the other day on the article: Facebook Marketing Ideas for Small to Mid-Sized Businesses. (And so this ends up being an example of turning a comment into a blog post as well.)

My comment had to do with interaction on Facebook and what I've found has worked for us as a company. I spell it out on in the comment.

This isn't rocket science. I'm sure someone else has described it somewhere else. But here goes. I'm convinced if you follow this pattern, you will surely increase your Facebook friend participation as well as keep your business in front of more eyes.

Here's the comment:

WHAT'S WORKED FOR US:  ASKING A QUESTION

One of the best things that's worked for us is asking a question on our Facebook "like" (fan) page and offering poll choices along with it. A recent Halloween question was especially fun:

What was your favorite Trick or Treat candy when you were growing up?

1. M and M's
2. Tootsie Pop (Roll)
3. Candy Corn (that was mine)
4. Other (say in comments)

It always works well when you have the "Other" category. Gets lots of responses.

We also ask our question of the 1,500 people on our Facebook Friend page.

The ratio (so far) is about 6% response.

I send out a question approximately once every two weeks.

Try it. You'll like it. :)

(To see the question on our Facebook page, click here.)

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