Tough Love About Websites

How many of you out there have a website? I see that hand. I see that hand. I see that hand. Okay, hands down. Next question. How many of you think your website is getting a lot of traffic/visitors/viewership? A few hands? Maybe? The truth is, when it comes to the question of visits to one's website, probably more people than not don't know how much traffic they're getting (unless they're a computer geek like me). So let me fill you in. And this is the tough love part of this post. You're likely not getting very much traffic/many visitors to your website at all - and especially if you're not investing any time or hard work (underline those last two words) in the promotion of your website (especially online). It's kind of like listing a mansion in Big Hill. (For those of you from out of the area, Big Hill is equal to - no offense to people who live there - the boondocks. But I digress.) And frankly, your website could be the best thing since sliced bread, but if you don't tell anybody about it, no one's gonna know it even exists let alone visit it. This is where social media comes in. Are you on Facebook with your site building up a friendship base? Are you on Twitter with your site building up a follower base? (And there are other social media options to consider and use, too.) These great (and free) applications are places on the internet where you can communicate who you are, what you have to offer and allow people to see a personal side of you. The fringe benefit is you're able to offer a greater audience the opportunity to visit your website - thus the potential for increased traffic. One final and personal thought: Website traffic statistics are overblown (in my opinion). I'd rather have one visit to a website that produced one closed escrow than 1 million visits that produced none. Anybody agree with me? I see that hand. I see that hand. I see that hand.