Don't Forget to Promote Your Most Important Commodity - You!

In a challenging market, one of the best things a real estate agent can do is to continue to promote him or herself. In other words, keep your pretty little face in front of everyone and anyone! The corporate GMAC Real Estate website offers some great information as regards Agent Personal Promotion - both essentials (basic) and advanced. (I've included instructions on how to view each of these packages below.) And even though you may be someone whose been in the business for a long time, I want to encourage you to not necessarily skip checking out the essentials promotional package. It'll be worth your while just to walk through it's "SWOT" evaluation. "SWOT" stands for S-trengths, W-eaknesses, O-pportunities, T-hreats. What are your strengths when it comes to real estate? What are your weaknesses? And what about the opportunities in the business that correspond to your strengths? Are you taking advantage of them? And then finally, what are the threats that could adversely affect your doing business? The "SWOT" test affords you the chance to consider each of these questions. Your answers will provide an important foundation for successful real estate agent promotion. To take the "SWOT" test and view the Agent Personal Promotion (essentials) package or the Agent Personal Promotion (advanced) package, go to the Sugar Pine Realty Agent Control panel (click here), input your username and password, choose File Downloads tab (on the lower set of tabs), choose Agent Personal Promotion Packages category (in the left hand column), choose agent_personal_promotion_advanced OR agent_personal_promotion_essentials. If you have any questions, don't hesitate to call.