For The Love of Real Estate - and Numbers

There's another technology out there that you might find useful for yourself and your clients. Most everyone likes statistics on an area or town or county they are considering purchasing property in. Right? Now you can provide those kinds of statistics. FreeDemographics.com offers access to current and historic United States Census Data. And it's just like their name says: free! Rank by Income; Rank by Age; Occupation and Employment; Race, Ethnicity and Ancestry; Comparison of Geographies by Population, Families, Age, Education, Race, Ethnicity and Marital Status - you name the report, they've got it (see the clickable examples in this post: Rank by Age Calaveras County; Rank by Age Tuolumne County). And there are just so many things that you can do with this kind of data. For example, knowledge of the relative income of a certain area helps you decide which of your listings you should invest money promoting there. Another example, knowledge of the age group (and the up-and-coming age group) of a certain area helps you decide on what type of marketing approach they'd be most receptive to (ie. You don't want to use rap song when what they're used to is oldies - and vice versa!). So check out FreeDemographics.com when you get the chance. I'll also be putting together some more reports myself shortly that you can link to from your websites if you desire (so you and your website visitors can have access to those). For the love of real estate - and numbers!