The Neglected Tool of Real Estate
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I've been doing some reading about real estate tools recently. And I guess if you ask any real estate agent what tools he (or she) has to promote his (or her) business, you might get a myriad of answers. (I always wanted to use that word: myriad.) And so what would you consider as your own personal real estate tools? (Click here to email me your list. I'd really like to know.) Did you include the telephone? Most likely. What about your signage? Sure, that's a real estate tool, too. And then your "sphere of influence" is a tool. Did you think of that one? The people you know and that know you are probably one of the most important real estate tools you have. And then there's another tool that I wonder if you would include on your list. I'd daresay that some of you did, but then there were some others of you that it might not have even crossed your mind. It's probably equal in importance to the tool I just mentioned (sphere of influence) and yet I propose it's likely one of the most neglected tools of real estate. What tool am I talking about? Did you guess it? It's the internet. Everywhere I go online and everything I read says that 80% plus (and growing) begin their search for a home on the world wide web. And so it behooves (I always wanted to use that word in a post, too) real estate agents to not only have a website and a blog (among other things), but to become good at managing and maintaining their website and blog and making them a worthwhile place for consumers to visit often. And why aren't you the expert/go-to-real-estate-agent online in the Sonora, Twain Harte, Groveland, Copperopolis area when 4 out of 5 people looking for property in the Mother Lode are doing it via their computer screens? There's a void in our area for this type of realtor. It's true. It's time for you to fill the void. For help getting started, CLICK HERE and then contact Mike C. for further support.
Labels: blogger, blogging, blogs, internet, mother lode, real estate, realtor, sonora, twain harte, website
1 Comments:
My main two tools: my iPhone and Excel. I use spreadsheets to keep track of *everything*, including my on-line and off-line marketing.
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