Social Media Starter for Realtors®

With so much talk about social media and its uses for business these days it's hard to know where to begin (if you happen to be thinking about beginning). And as it relates to real estate, how might you use Twitter, Facebook, blogging, etc., to enhance your own personal business strategy (and make money, too)? Well, to try and help you cut through all the chatter, and if you happen to be wondering about this, the following video (by Paul Montelongo) is a good, initial step in the right direction. And even if you don't do anything other than what happens to be this gentleman's third point to "research competitors," I think it'll be worth your while. So what are other realtors in the local area doing with social media to gain buyers and sellers and set themselves apart as the go-to professional? To find out just google a person's name and see what they have going online. You better believe that buyers and sellers are doing the same thing in their search for a realtor. And so if they google your name versus another's and they find that the other person has his listings not only on a website, but on Twitter and Facebook and LinkedIn and ActiveRain, who do you think they will choose as their representative? I know the measuring stick is much more complicated than that. I'm just trying to make a point. The video is definitely worth the time at just over six minutes.