How NOT to Dominate Your Market

Who's dominating your market? What I mean by that is: Who's the go-to guy (gal) that people look to in your area first before anyone else? I'll give you a minute to think. (Somebody coming to your mind?)

Now if this person has a name different than yours, I was thinking about offering you an exhortation to overtake them. Then I thought better of it. Because, the truth is, you would really rather remain in the position you're in. Right? You would really rather play second, third (fourth, fifth or sixth) fiddle. You would really rather receive the scraps falling off the table (the leftovers), rather than the prime rib cut off the bone.

It's in this spirit that I've come up with the following three points to help you remain stuck in the rut you're in. (It's really what you want, isn't it? *tongue in cheek*)

And so here we go with...

How NOT to Dominate Your Market (3 points):

1. Be invisible online.

When people do a Google search, appear on page ten thousand of ten thousand. Don't do any SEO (search engine optimization) of your website. Don't have a presence on social media. Don't blog. (Let me qualify that last "don't." You can create a blog. Just never post anything to it. Deal?) Now people will never see you online, never have a chance to learn about you, never actually hear from you or speak with you.

2. See a full day's work as sin.

You've heard of "banker's hours," haven't you? You need to become like them. You need to show up at 11 and leave at 2. Or just never show up at all on some days. After all, you deserve a break now and then. Even if you're not making any money. Even if your business is stagnate or going backwards. So just go lay on the beach and work on your tan. Your job will be there when you get back(?)

3. Have a fast food mindset.

Most of us have a fast food mindset. We want it (whatever it is) "yesterday." Embellish this type of thinking since it doesn't work that way in real life. Embellish the thinking that stuff will just fall into your lap. Why should you have to sweat? Why should you have to wait and persevere? Why should you have to invest? That's a farmer's mindset. A farmer is busy planting today for a harvest tomorrow. Don't think like that.