One of the Easiest Ways to Run Your Own Facebook or Google Plus Campaign

(To listen to the podcast version, click here.)

I just created (started) what I'm referring to as a Facebook / Google Plus campaign. Simply put, it's a plan on posting images to Facebook over the course of a number of weeks that highlights our company's particular emphasis (which happens to be real estate).

This ends up being a pattern for you, also, to use on your own Facebook business or Google Plus page.

The campaign (plan) is simple: Design a number of images around a topic and then post the
images to Facebook and Google Plus every few business days.

CHOOSE A TOPIC

So the first step is to choose a topic. If you're a blogger, you might consider recycling one of your blog posts. I chose one called: 10 Mistakes People Make with Realtors® (plus 1 bonus). It includes a total of 11 points and so over the course of a number of weeks you can see how I can post to Facebook and Google Plus every few business days.

PICK A PICTURE

The second step is to pick a picture (see thumbnail above). In my case, since it's real estate related, I chose a picture of a home. (Be careful with copyrights.) The extra added touch was to change it to black and white and include a shadow background which gives it the appearance of lifting off the page. (Kind of cool.) I used picmonkey.com to both change the color and add the shadow. (It's a free program to use.)

CREATE IMAGES

The third step is to include text on the image(s). I happen to use Microsoft Publisher to do mine. You can use the OpenOffice.org Draw program (which is a free download) if you like. (For a quick and simple explanation on how to add text to an image, read my post: How to Add a Quote to An Image to Upload to Facebook and Pinterest.)

USE A HASHTAG

I don't want you to miss the layout of the image text (see thumbnail again). Of course, I've got the title on the left and then my point from the blog post series on the right. But more than that, what I want you to notice is how I will use the title as a hashtag on Facebook and on Google Plus to bookmark the campaign.

On both sites, the hashtag will be/is: #10MistakesPeopleMakewithRealtorsSeries. (To view the hashtag as it looks on Facebook, click here. To view the hashtag as it looks on Google Plus, click here.) 

So, as you can see, the entire campaign is now made available/accessible by clicking on the respective hashtag. With this in mind, you can tweet the hashtag link to your Twitter followers or even send it to your email list. This gives your campaign a life beyond just Facebook and Google Plus. (That's kind of cool, too.)

START THE CAMPAIGN

So there you go. The only thing left to do is for you to get started. And please let me know if and when you do. Send me your hashtag so I can check it out. :)