Real Estate - The GMAC Way (Part 3)
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This is now the final video of three from last year's GMAC convention in Las Vegas. In this video President and CEO of GMAC Home Services, John Bearden, completes his discussion of the six point prescription plan for real estate success. Then Lane Barnett, President and CEO of GMAC Real Estate Franchise, encourages GMAC associates to put the plan into practice. Again, I just think it's a must see for Sugar Pine Realty agents - if for anything, to be reminded of the importance of your growth in the use of the internet to maximize your business. One of the things stressed in the opening of this video is the fact that newspaper circulation is dying and the importance of creatively marketing both yourself and your listings online. That's where people are going to find property - including senior citizens which are the fasting growing segment of the population when it comes to using the internet. Coupled with the fact that 82% of all people of all ages begin their search for a home online, having a visible presence on the world wide web (and beyond just a website) is critical for every realtor. It's just a portion of what you'll hear in this approximately nine minute video. If you missed either of the first two (or both), click the following links to watch: VIDEO #1 or VIDEO #2.
Labels: 2006, convention, gmac, outlook, real estate, teaching, training
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