12 Twitter Conference Takeaways

I attended the 140 Characters (Twitter) Conference in Twain Harte yesterday (Tuesday, May 24, 2011). I thought it might be beneficial to offer a short recap of the things I learned. And so I've put together just a few of the overall theme points I remember off the top of my head (from the speakers who spoke):

12 Twitter Conference Takeaways: 

• If you don't learn the new media, you will be left behind.
• It takes TIME to make social media work.
• No one is (quote) "reading" anymore.
• Video is huge.
• All politics is local global.
• Don't rely on one media. (Diversify.)
• It is important to ENGAGE your audience (versus broadcasting to / spamming them).
• Sometimes we're too close to our business to see things as they really are.
• QR (quick response) codes offer endless possibilities.
• The online presence will never replace the personal touch. (Not an excuse to neglect the former.)
• Tutorials abound to help you get started. (oneforty.com; socialmediaexaminer.com)
• Sometimes you just need to jump in and see where it leads you.

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