Let's Talk Branding
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A brand is a mark. It's a stamp (of approval or disapproval).
It's what you're known for. It's your reputation.
A brand is how people perceive you in their minds when they see your commercial or email or tweet or Youtube video, etc. (Pause to reflect.)
A brand is what people say about you (good or bad) to other people. (Pause to reflect again.)
A brand is what you do for your customer when something goes wrong with your product and they need help fixing it. (Pause to reflect one more time.)
A brand is your logo. (It needs to be simple. Memorable.)
A brand is your website. (Give them one big and quick call to action right in front of their nose if you're a real estate brand like us.)
A brand is how you interact with all consumers. (Don't just be nice to people that can do something for you. Be nice to people that can't do anything for you.)
Finally, a brand isn't so much about what's on the outside of you. It's about what's on the inside.
by Mike C (aka blog boy)
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Labels: how to market your business brand, small business brand strategy
posted by Unknown at 8:21 AM
2 Comments:
I love your blog, varied and interesting topics.
Use a really good graphic logo consistently on all social media sized right for each.
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