10 Mistakes People Make with Marketing (plus 1 bonus)
10 Mistakes People Make with Marketing (plus 1 bonus):
1. Have no marketing plan.
2. Have a bad marketing plan.
3. Have an unalterable marketing plan.
4. Think marketing is just advertising.
5. Have a disastrous product (no amount of marketing can fix that).
6. Use the spray and pray approach.
7. Overlook measuring analytics.
8. Over promise and under perform.
9. Over do it (e.g. send too many emails and lose subscribers).
10. Forget to focus on social media, too.
BONUS Remain a lightweight because they didn't study the heavyweights (Pam Neely, Seth Godin).
(Marketing Strategies visual is in the public domain: click here.)
by Mike C (aka blog boy)
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